HPD Lendscape expands management team with new CFO hire

Appointment reflects HPD Lendscape’s ambitious growth strategy and continued demand for asset based lending and factoring services

HPD Lendscape, a leading international secured lending platform vendor, has appointed Geoff Snowden as its new Chief Financial Officer to oversee strategic expansion projects to drive its ambitious growth strategy. Geoff brings a wealth of experience to the company and has more than 15 years’ experience in the media, tech, data and professional services sectors.

The senior hire comes follows sustained global demand for HPD Lendscape’s technology, with the company winning 35 new clients and increasing revenue by 36% over the last three years. As a result, HPD Lendscape has committed to a significant programme of investments for its technology platform, with £2million invested in the company’s software during the previous year, despite the pandemic, and £10million earmarked for R&D over the next three to four years.

Prior to joining HPD, Geoff held a number of senior finance positions at Ebiquity plc, the AIM listed marketing analytics specialist, where he played a pivotal role in the rapid expansion of the business as it grew to span 18 markets and 900+ staff.  In his most recent role, he led the carve out and sale of Ebiquity’s Advertising Intelligence business to Nielsen.  Geoff qualified as a chartered accountant at PwC in 2004.

Kevin Day, CEO at HPD Lendscape, said: “This is a significant appointment for our organisation and we are confident that Geoff will be a great addition to our senior leadership team. He brings with him a wealth of experience to assist us as we rapidly grow the business.  We are experiencing high-demand for our technology and we expect this to continue as lenders emerge into a post-pandemic world ready to support the economic recovery, , so Geoff joins us at a perfect time to support our  journey. I look forward to working closely with him as we develop our plans for future expansion.”

Geoff Snowden, Chief Financial Officer, HPD Lendscape, said: “I’m thrilled to be joining HPD Lendscape at a time when they are primed for continued growth, and I look forward to working with Kevin and the HPD team. As a business which has grown successfully over the years and has a strengthened management team in place, the firm is well positioned to broaden its client base and continue to thrive.”